Privacy Policy

Introduction

Frontier Yachting ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us for yacht charter services. We comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

By using our website or services, you consent to the data practices described in this policy.

Marketing and Your Rights

We may use your data to send newsletters, promotional offers, and updates if you have provided explicit consent. You can:

• Opt out at any time by clicking the “unsubscribe” link in any marketing email
• Manage your preferences by contacting us at hello@frontieryachting.com

We do not share your personal data with third parties for their own marketing purposes without your consent.

How We Collect Your Information

We collect information through:

• Direct interactions: When you make an enquiry or booking via our website, email, or phone.
• Cookies and tracking technologies: When you browse our website. See the Cookie Policy section below.
• Social media and online forms: When you interact with us on social media or leave feedback or reviews.

Who We Are

Information We Collect

How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage yacht charter services
• To process bookings and payments
• To communicate with you about your charter
• To send marketing communications (with your explicit consent)
• To improve our website and services
• To comply with legal obligations
• To protect our rights and prevent fraud
• To provide customer support

Lawful Bases for Processing

We rely on different lawful bases depending on the purpose:

• Contract: to manage enquiries, bookings, charters, customer service, and invoicing
• Legitimate interests: to improve our services, ensure security, and prevent fraud (balanced against your rights)
• Consent: for marketing communications and non‑essential cookies (you can withdraw at any time)
• Legal obligation: for accounting, tax, and regulatory requirements
• Vital interests / explicit consent: for health or safety information necessary for the trip

Information Sharing and Disclosure

We may share your information in the following circumstances:

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Payment Processing

Payments are processed by trusted payment providers that comply with PCI‑DSS standards. We do not store full card details on our systems. Transaction information may be retained to meet accounting and legal requirements.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and advertisements
• Improve website functionality and performance

When you first visit our site, our cookie banner allows you to accept, reject, or customize non‑essential cookies (analytics, functionality, marketing). You can also control cookie settings through your browser preferences. Disabling some cookies may affect site functionality.

For further details, please see our Cookie Policy below.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Restriction: Request limitation of processing
• Objection: Object to processing for marketing purposes
• Withdrawal: Withdraw consent at any time

To exercise these rights, please contact us using the information provided below.

How to Exercise Your Rights

You can submit a request by emailing hello@frontieryachting.com. We may ask for information to verify your identity. We aim to respond within one month, and may extend by two months for complex requests. We generally do not charge a fee unless a request is manifestly unfounded or excessive.

International Data Transfers

Your information may be transferred to and processed in countries outside the EEA/UK (for example when liaising with yacht owners/crew or using service providers). Where this occurs, we use appropriate safeguards such as Standard Contractual Clauses (SCCs), adequacy decisions, or equivalent mechanisms, and require recipients to protect your data to GDPR‑equivalent standards.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once no longer needed, your data will be securely deleted or anonymized. Retention periods vary depending on the type of information and the purpose for which it was collected.

Children’s Data

We do not offer services directly to children, nor do we knowingly collect personal data directly from them. However, we may process limited personal data about minors when provided by a parent or legal guardian in connection with a yacht charter booking (for example, name, age, and essential dietary or medical information required to ensure safety on board).

Our lawful bases for this processing include performance of a contract with the booking adult and our legitimate interests in safely delivering the charter. Where this involves special category data (such as health information), we rely on the explicit consent of the parent or legal guardian, or—where strictly necessary—vital interests.

We do not use minors' data for direct marketing. Parents or legal guardians may exercise data protection rights on behalf of their children by contacting us at hello@frontieryachting.com.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: